AZ Formula Review

AZ Formula Review: My Honest Review

Today, I’ll take you through the AZ Formula: a product promising the steps to make around $2,000 every day. Ironically, it follows the same—well—formula as other Clickbank scams that focus on selling promises instead of actual products.

You’ll be glad you stopped by this review before investing anything on this training. Not only will you save your money—and a very frustrating experience—but you’ll also learn how to spot these scams in the future.

Online entrepreneurship has changed many people’s lives, but it’s still not fully understood. I’d say that has a lot to do with these fraudsters always looking to take advantage; people tend to think twice before trying something new after hearing internet horror stories.

Hopefully, this article won’t shut down your hopes of online business. My goal is the opposite: make your life easier.

About the product

Now, the AZ Formula isn’t a new product by any means. It was first spotted on Clickbank a couple of years ago, and it seems to be one of the pioneers for the $37 Clickbank affiliate product craze.

In case you don’t know, I’m talking about dozens of Clickbank products that were almost exactly the same. They have these generic names with terms like “formula,” “money,” “cash,” “millionaire,” etc. They’re quite cheap—almost always priced tat $37—and they have a ton of upsells while promising huge returns in almost no time.

AZ formula does exactly the same: promise you’ll make thousands per day with no effort. If you’re wondering about the origin of all this money, Steve Cook (the “author”) guarantees it’s from affiliate marketing on Amazon.

What do you get with AZ Formula?

As mentioned, the AZ Formula looks to leverage the affiliate program available on Amazon. In theory, it sounds alright: you can make money from the largest eCommerce site without risking your money running your store.

According to the program, you only need to register as an AZ Formula member. Once your account is active, they’ll send some instructions to help you set up your entire business. That’s the entire process, and there’s no way to tell how the system really works without actually buying the product.

The page focuses solely on telling you that the system works, and therefore, you should give them your money. At $37, it might not seem like a huge investment, but then come the upsells.

If this is actually like the countless similar programs, the main product is just bad. These scammers offer a bland course with content you can find for free on YouTube; the main goal is to get you to buy their upsells for hundreds of dollars.

Of course, a lot of people with experience will just pay $37 and promote the product since the commission rate is the same. That’s a problem, because you’ll have a bunch of affiliates promoting a lousy product and the cycle continues.

The same scam we’ve seen before

Let’s stop for a moment to talk about programs that follow the same formula. You can divide this blueprint into several factors:

  1. Basic product.
  2. Overhyped claims.
  3. Fake author and testimonials.
  4. $37 price tag with hundreds in upsells.
  5. Available on Clickbank.

If you asked me to name other Clickbank products that follow exactly the same approach, then I’d say:

  1. Million Dollar Replicator.
  2. Easy Insta Profits.
  3. Real Profits Online.
  4. Amazon Cash Websites.
  5. eCom Profit Sniper.

The list goes on, but you get the picture. You’ll even find the same Fiverr actors and stock images recycled in different products; I’ve also found some of these sales pages mistaking the names and mentioning a different product.

It’s crazy if you take the time to research all of this.

How to spot a scam without spending a penny

As I mentioned, I knew this was a scam as soon as I saw the offer. I didn’t even reach the sales page before giving it my verdict, and everything I discovered afterwards just cemented my suspicions.

Don’t worry, it’s far from difficult, and I can summarize it into 4 guidelines to make it even easier to remember.

Fake authors

Firstly, research the authors. Most of these courses use pen names and stock photos to avoid giving away the real identity of its creator. For instance, Steven Cook isn’t a real person, and a quick search shows you his picture is just a stock image from Shuttershock.

Several courses even have disclaimers about using pen names. Everything is fake, too: backstories, products, names, and experience.

This is a great way to research any course, too. Even if the author is real, you can assess whether or not the really have the experience to sell a course.

Fake testimonials

Turns out the author isn’t the only fake identity in the course. Testimonials on sales pages are always fake with these scams, and you can find out easily by searching on Google. Fiverr has a separate category for authors who record spokesperson bits for any product.

You can usually find these “customers” on Fiverr without too much effort. What’s amusing is that I’ve seen these testimonials recycled for other products. If you pay attention, you’ll notice they rarely mention the product’s name.

Written testimonials are worse. It only takes writing whatever you want the review to say, adding a stock photo to a fake name, and that’s it.

Fake promises

Making money online is 100% possible, but you won’t be rich in a day, month, or year. You can definitely scale an online venture into your main income stream, but that takes dedication and patience.

Any product promising hundreds or thousands per day as well as profits from day 1 is almost surely a scam.

Fake system

Finally, the entire product is fake. I’m not saying there’s not a product behind the offer—which happens occasionally—but that the real product isn’t what’s advertised. That’s also why you won’t find real information about the program.

Most of the time, the $37 product is an introduction at best, and you won’t learn anything particularly useful from it. The “real” product comes with the upsells, but these are rarely worth your money.


Even if it’s just a $37 price tag, I can’t recommend this product to anyone—simply because it’s not a real product. You’ll just pay for the rights to resell it for a commission, and I doubt you can make good money with such a lousy product.

If you’re really interested in making money online, I’d direct you to Wealthy Affiliate. It’s filled with content, and the basic course is completely free. You’ll also get amazing bonuses if you decide to invest in the advanced training.

Better Alternative (My #1 Recommendation)

In today’s day and age, there are a ton of gurus selling scams promising you to make millions of dollars overnight without putting in any work and a lot of them are for making money online.

I have tried and reviewed a lot of these garbage programs on my website and in saying that I must admit there are still some programs which are actually worth it and are quite good.

Out of all the legit programs that I have personally seen, one of the best ones I always recommend to almost anyone starting out is Wealthy Affiliate. This is one of the best places to start as a beginner.

It is one of the most comprehensive training out there teaching you almost everything you need to get started making money online. Not only do they teach you everything, but they also provide you with almost all the tools you need. It’s like an all in one platform.

One thing I love about this is that there is really no limit to how much income you can earn and it’s quite simple, requires no experience to get started so anyone can do it.

Guys, I have tried many different legit business models including dropshipping, social media marketing, drop servicing and more!

And to be fair, I have actually lost a lot of money trying out guru courses, training, webinars and things just not working/making any money.

Trust me, while those other businesses are legit and do work, they are a lot more cash-intensive and harder than affiliate marketing.

This here is NOT to brag but, to show you a small chunk of what I make online with affiliate marketing just to show you proof that I have done it.

Earn Passive Income At Home Income ProofEarn Passive Income At Home Income Proof 2Earn Passive Income At Home Income Proof 2

Quite a few wealthy affiliate members actually earn over 5-figures per month! (That’s crazy, I am not there yet.)

Keep in mind that this is NOT a get rich quick scheme, you will NOT make money by just clicking a button.

This does require work like everything in life worth getting but, it’s worth it because eventually, you can not only work from the comfort of your home earning a full-time income but, start making passive income from this business.

If your looking to get started in a proper legitimate long term business you should definitely look into joining wealthy affiliate. It’s FREE to get started!

Read my comprehensive review on Wealthy Affiliate to basically see if it’s something you want to join or not.

And if you have any questions or concerns, feel free to let me know, I will be more than happy to help you out!

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